The Impact of Social Media Influencers on Nigerian Morphology: A Case Study of Neologisms in Twitter Trends
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style:
- Recommended for :
- NGN 5000
Background of the study
Social media influencers have become pivotal in shaping language use in contemporary Nigeria. With platforms like Twitter serving as hotspots for linguistic innovation, neologisms—newly coined words and expressions—proliferate rapidly. This study investigates how influencers contribute to morphological change in Nigerian language by examining neologisms that emerge in Twitter trends. Influencers often blend elements from indigenous languages with global slang, leading to creative affixation, compounding, and blending processes that redefine existing lexical items (Eze, 2023). By analyzing a corpus of tweets from prominent influencers, this research seeks to identify recurrent morphological patterns and assess the factors driving these innovations. The study explores the interplay between digital media practices and traditional morphological processes, considering how the fast-paced online environment encourages linguistic experimentation. Furthermore, it examines the cultural implications of these changes on identity and communication among Nigerian youth, thereby contributing to a broader understanding of language evolution in digital spaces (Ifeanyi, 2024; Nwachukwu, 2025).
Statement of the problem
Despite the visible proliferation of neologisms on Twitter, systematic research on the morphological impact of social media influencers in Nigeria remains scarce. This gap limits our understanding of how digital trends shape word formation processes and affect broader language change. Inconsistent morphological innovation may lead to a fragmented linguistic landscape, complicating language standardization and educational efforts (Eze, 2023).
Objectives of the study:
1. To document neologisms introduced by social media influencers on Twitter.
2. To analyze the morphological processes involved in their creation.
3. To evaluate the cultural and linguistic impact of these innovations.
Research questions:
1. What neologisms are most prevalent among Nigerian influencers?
2. Which morphological processes are predominantly employed?
3. How do these innovations influence contemporary language use?
Significance of the study
This study is significant as it sheds light on the role of social media influencers in driving morphological innovation in Nigeria. The insights will help linguists, educators, and policymakers understand and harness digital language trends for effective communication and language planning (Nwachukwu, 2025).
Scope and limitations of the study:
The study focuses exclusively on neologisms in Twitter trends and does not cover other social media platforms.
Definitions of terms:
1. Neologisms: Newly coined words or expressions.
2. Morphology: The study of word formation and structure.
3. Social Media Influencers: Individuals with significant online followings who impact language use.
Related Project Materials
The impact of moral education on students’ empathy towards the less privileged in Minna LGA, Niger State.
Background of the Study
Moral education is increasingly recognized as a transformative tool for developing compassion and social sensitiv...
The effect of digital banking solutions on investment banking strategies: A case study of Wema Bank.
Background of the Study
Digital banking solutions have increasingly become integral to shaping strategic decision-making in investment ba...
THE PREVALENCE OF POULTRY DISEASE AND IT MORTALITY RATE
ABSTRACT
This study was carried out to investigate the prevalence of poultry disease and its mo...
The effect of polygamous family structures on children’s self-esteem in Oron Local Government Area, Akwa Ibom State
Background of the Study
Polygamous family structures, though culturally accepted in some communities, present unique chall...
An evaluation of the effectiveness of school sports festivals in talent discovery in Bauchi Local Government Area, Bauchi State.
Background of the Study
School sports festivals are celebrated events that bring together students from diverse background...
PROSPECTS AND PROBLEMS OF PRIVATE MEDIA MANAGEMENT IN NIGERIA
Abstract
Ownership of the media was vested with the government, especially in the areas of issuance of...
Analysis of the Feasibility of Quantum-Based AI for Smart Transportation at Abuja Urban Mass Transport Company, Abuja
Background of the Study
Urban transportation systems are increasingly relying on advanced technologies to optimize traffic...
EVALUATION OF RELATIONSHIP BETWEEN MARITAL SUCCESS AND THE LEVEL OF EDUCATION AMONG FEMALE PRIMARY SCHOOL TEACHERS
EXCERPT FROM THE STUDY
The awareness of the extent of the effect of marital instability on individuals and on the societ...
The impact of semantic shift on meaning in Yoruba idioms in Ibadan
Background of the study
Yoruba idioms are rich repositories of cultural wisdom, their meanings often anchored in historical...
Design and Implementation of a Quantum-Based Cyber Threat Detection System at Nigeria Communications Commission (NCC), Abuja
Background of the Study
As digital communication infrastructures become increasingly sophisticated, the number of cyber...
